Brand kit · Concept A
You’re not imagining it.
Warm, personal and a little handmade. The brand talks to a woman who has been told “that’s just getting older” and wants someone to listen. Built on the existing logo colors.
01 · Logo
SolutionsCHIROPRACTIC PLUS
Primary lockup: the dandelion mark with the original script wordmark
Solutions
One color, reversed
Simplified mark for favicons, social avatars and embroidery
Keep the script for the name only. Italianno is the “Solutions” wordmark and Dr. Wendy’s signature, never headlines or body text.
Give it room. Leave clear space around the logo equal to the height of the dandelion’s seed head.
Smallest size. 120px wide on screen, 1.25 in. in print. Below that, use the simplified mark alone.
02 · Color
Load as Elementor Global Colors, names as shown
Deep Blue · #0E3A5C
Headlines, body text, dark bands, footer.
Logo Blue · #187ABF
Buttons and links only. The swoosh color.
Logo Green · #7AC143
The mark, squiggles, checkmarks. Never text on white.
Deep Green · #3D6B1F
Accent words, small labels, the team band.
Highlighter · #BFE39A
Marker strokes behind key words
Marker strokes behind key words
Green Tint · #E8F2E2
Soft bands and cards
Soft bands and cards
Page · #F4F8F1
Background, warmer than white
Background, warmer than white
Seed Silver · #C9CBC3
Rules, seeds, quiet details
Rules, seeds, quiet details
03 · Type
PRIMARY · FRAUNCES 560, SOFT
A doctor who’ll hear the whole story.
Headlines. Accent one phrase per headline in green italic.
SECONDARY · ROBOTO CONDENSED 400 / 700
Labels, buttons, notes and lists. Bring your list. Every little thing.
TEXT · HELVETICA 400, 19–20PX
Body copy stays big and plain. This reader is often holding a phone at arm’s length in a parking lot.
ELEMENTOR GLOBAL FONTS
Primary
Fraunces 560
Fraunces 560
Secondary
Roboto Condensed 700
Roboto Condensed 700
Text
Helvetica 400
Helvetica 400
Accent
Italianno (wordmark only)
Italianno (wordmark only)
Sizes: H1 72 / 48 mobile · H2 56 / 40 · H3 Roboto Condensed 22 · body 20. Never set Italianno bold. Browsers fake the weight and it blurs.
04 · Signature touches
squiggle
Hand-drawn underline. Once per page, on the hero.
highlighter
Marker stroke on two or three words per headline, no more.
Snapshots: white frame, slight tilt, a caption.
Drifting seeds lead the eye down the page, from the logo.
Arch photo frame
Hero and portrait photos sit in an arch, like a doorway. Use real people from the clinic, in natural light, never stock spines or skeletons.
Buttons are fully rounded. Blue for the one thing we want her to do, outline for everything else. Minimum 48px tall.
05 · Voice
Talk like a friend who happens to be a doctor.
Believe her first. Name the real thing (3 a.m., stiff hips, the list of everyone else’s appointments). Then make the next step small: one phone call.
SAY
“You’re not imagining it.”
“Bring your list. Every little thing.”
“We can’t make menopause skip you. We can help you feel more like yourself through it.”
SKIP
“Anti-aging” and “fight back against time.”
Clinical terms in headlines (“musculoskeletal”).
Promises we can’t keep (“cure,” “fix,” “pain-free”).
06 · In use
MERCH (PRINTIFY)
well
adjusted.
adjusted.
SOLUTIONS · RAPID CITY
Navy tee, one ink. The existing merch line, in the new type.
APPOINTMENT CARD
Solutions
See you soon.
Day ________ Time ________
With ____________________
With ____________________
405 E Omaha St, Suite D · (605) 348-2116